A cash splash by shoppers has helped the Australian retail sector enjoy its best start to the year in more than a decade, suggesting household spending is beginning to respond to the string of official interest rate cuts made last year.
But the retail industry and economists have warned not to start popping the champagne corks just yet, with only two months of retail sales for 2013 unveiled and much of the recent sales jump reflective of a degree of "pent up" consumer demand after weak household spending in the second half of last year.
And that weak household spending could resume, as consumers grow increasingly anxious over the economic crisis in Europe, a sustained federal election campaign in Australia, and fears the May budget could result in the Treasury using superannuation accounts to fill a budget black hole.
Figures released on Thursday by the Bureau of Statistics showed retail trade rose by 1.3 per cent in February after increasing by an upwardly revised 1.2 per cent in January (previously 0.9 per cent). Annual spending growth rose from 3.2 per cent to 4.6 per cent.
The 2.5 per cent increase in retail trade in the first two months of this year marked the strongest start to a calendar year since 2001.
"These data, along with rising consumer confidence and house prices, suggest that household spending is beginning to respond to lower interest rates," said ANZ economic analyst Savita Singh.
"At this stage, it's too early to tell whether the recent strength in retail sales will continue. Nevertheless, interest-rate-sensitive parts of the Australian economy are now showing clearer signs of responding to lower interest rates."
Australian National Retailers Association chief executive Margy Osmond said the good start to the year was helped by warmer weather, which drove sales for electricals such as coolers and fans, while books, newspapers and other discretionary segments also did well.
"This is a great start to the year for the retail sector. Until we see a few more months of this level of growth we will hold off breaking out the champagne, but this is an encouraging start to the year," Mrs Osmond said.
"The latest retail sales data is clearly encouraging," said CommSec economist Savanth Sebastian.
February's strength in retail activity was broad based with sales rising in 19 out of the 20 categories. Non-food retailing rose by 1.5 per cent in February after a 1.6 per cent rise in January.
The strongest growth was in department stores (1.6 per cent), household goods (1.6 per cent) and newspaper and book retailing, recreational goods retailing and pharmaceutical, and cosmetic and toiletry goods retailing was also up 1.6 per cent.