Woolworths inks new bread deal

Retailer signs 3-yr private label supply deal with George Weston Foods: report.

Woolworths (WOW) has signed a three-year private label bread agreement with UK-owned George Weston Foods as it seeks to shore up long-term arrangements for its store brand products, according to The Australian Financial Review.

The deal follows on the heels of an agreement with New Zealand dairy firm Fonterra to supply milk for Woolworths’ private label products over the next 10 years.


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