Will top level domains really save Melbourne IT?

After a decade of indifferent returns Melbourne IT is banking on its top level domain name business to turn around its flagging fortunes. But given its track record the optimism might be misplaced.

Beleaguered domain registration company Melbourne IT hopes the new breed of global top level domains will be its salvation after a decade of indifferent returns and a wallowing shareprice.

When the top level domains – known by their geeky acronym of gTLDs – were proposed five years ago they smelled like a revenue grab and so it has turned out.

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