Who the bloody hell are we?

Tourism Australia has this week said its forthcoming global advertising campaign will run for the next 10 years. Well it better be one bloody ripper of an ad then.

It’s no secret that tourism numbers to Australia have been negatively impacted by the rising Australian dollar and the global financial crisis. Figures from the Australian Bureau of Statistics showed that, this year, Japanese visitor numbers have fallen by 24 per cent and Korean visitors were down 15.9 per cent. Arrivals from the UK are also down, with forecasts predicting a 9.2 per cent drop over the next year.

Reports of attacks on Indian students and other immigrants also continue to deter visitors to Australia as the country contends with a racist image.


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