WEEKEND READ: The low-cost revolution

Traditional airlines are under assault from a new breed of budget carriers intent on invading their airspace. The entire industry should brace for turbulence.

While everyone is looking the other way, a new generation low-cost model is changing the way the whole industry operates its business – a few years ago, cheeky upstart 'discount' or 'low-cost-carriers' started eating away at 'traditional' airlines'' customer base.

They began to expand the total market, using modern, efficient aircraft which are cheaper to run. They offered a no-frills service to entice people to fly who hitherto found it all too expensive.



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