WEEKEND READ: D-day for Brand Australia

Dragging the chain on climate change could do more than damage the environment – it may also alter our marketing image in the eyes of the rest of the world.

To the casual observer global warming means hurricanes, floods, the homeless and the helpless, the 'inconvenient' Garnaut report and the looming cost to business and the economy.

I’m not arguing for or against the Garnaut report and its findings at all, but I am stunned that no one seems to be looking at how our response to climate change might impact on Brand Australia.


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