WEEKEND READ: Blogging it big

With blogs out there said to be raking in over $US100,000 a month, could it be that blogging is actually starting to look like a decent, and credible, way to make a living?

Blogs with 100,000 or more unique visitors a month earn an average of $US75,000 annually – though that figure is skewed by the small percentage of blogs that make more than $200,000 a year. The estimates from a 2007 Business Week article are older but juicier: The LOLcat empire rakes in $5,600 per month; Overheard in New York gets $8,100 per month; and Perez Hilton, gossip king, scoops up $111,000 per month.

With this kind of cash sloshing around, one wonders: What does it take to live the dream – to write what I know, and then watch the money flow?

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