Want to curb online piracy? Google it

It's time the finger was pointed at Google for its role as a delivery mechanism of copyrighted content. Given it knows so much about us it's in the box seat for detecting and policing the unauthorised use of copyright information.

Creators of online content should feel free to share material online without fear of non-attribution or piracy, or having their copyright or trademarks misused. Plainly, the current system of enforcement – whether it be self-regulation by a search engine or internet service provider (ISP) through to law enforcement – is not working.


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