Vodafone's megadeal architect

Vittorio Colao, the urbane Italian boss of Vodafone, cut his teeth as a management consultant at McKinsey and he has used these lessons at the negotiating table to do what his predecessors could not: outlast Verizon in a test of will.

Vittorio Colao, the urbane Italian boss of Vodafone, believes that negotiating major deals is an art whose finest practitioners know how to wield power and resist pressure.

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