Velocity chief eyeing 'mindful' Virgin frequent flyer growth

Neil Thompson says expansion of Virgin's loyalty program will strike right balance.

Velocity Frequent Flyer chief executive Neil Thompson denies he is ramping up Virgin Australia Holding Ltd's loyalty program simply to keep up with the successes of its competitors, The Australian reports.

According to the newspaper, Virgin's Velocity program added an estimated half a million members last year, pushing the total number of members past 3.7 million - still less than half the size of Qantas' Frequent Flyer scheme.


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