Twitter's marketing game-changer

Twitter’s move to open up its API to third-party marketers puts it on the same footing as Facebook and LinkedIn when it comes to social advertising.

The global social revolution, and the trend towards the increased ownership and use of mobile devices, is impacting the technology of marketing like never before. More than 4.5 billion people have more than 150 million conversations on social media every day. These conversations are occurring across an ever expanding ecosystem of devices, which according to the International Telecommunications Union (ITU) will involve 25 billion devices by 2020. 

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