Tips on running a successful vintage store
QUALITY COUNTS The rise in popularity of vintage fashion is not a fad — stars regularly wear vintage designer gowns to collect Oscars. Stylists and fashion editors scour auction houses around the world for rare couture pieces, and teenagers wake early on weekends to bag the best buys at their local flea market. Vintage is loved because it is unique, economical, environmentally friendly and timeless — in terms of fashion longevity and in physically standing the test of time. So quality is vital when buying or selling vintage.
USE SOCIAL MEDIA Whether you are operating online or from a bricks-and-mortar store, social media are invaluable tools for finding and retaining customers. Facebook, Twitter, Instagram and Pinterest are great for cost-effective brand promotion, driving sales and interacting with consumers.
GO GLOBAL Using selling platforms such as Etsy can be fantastic for reaching a global market without spending a fortune on search engine optimisation or advertising. You have access to a built-in audience interested in your product and with money to spend. Plus, the community-based structure lets you connect with industry figures from around the world.