Time to kick the free download habit

Paying for content online has been optional for a while. But since no-one likes seeing individuals cash-in on internet piracy, companies can still succeed thanks to the voluntary compliance of users.

I had fascinating conversations yesterday with two people who are building great businesses by selling what you might call voluntary compliance.

Stephen Langsford runs Quickflix, a movie rental service, and Cameron Hepburn is a director of Climate Bridge, a five-year-old Australian start-up that provides carbon credits to those who want to reduce their carbon footprint on a voluntary basis.

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