Time for a chief mobility officer

With mobility changing the way companies engage with the world it's time to adopt a "mobile first" mantra. You can start by building an office dedicated to mobile strategy.

If your business hasn’t got around to hiring a community manager just yet, don’t worry, the new job of the moment is about to take over.

It’s called a “chief mobility officer” and a new report from Forrester Research argues the mobile channel is now so important CIOs must step up and establish an office dedicated to building an enterprise wide mobile strategy.


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