The right Way to start a business

Jeenee Mobile is not your typical family business, but the family behind its creation is anything but typical.

This week’s family business profile is not exactly a family business. Well, there’s a family involved and it’s a business, but there’s much more to it than that.

I'm talking about a new Australian mobile phone company called Jeenee Mobile, based in Parramatta and scrambling towards break-even after 18 months.

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