The quest for data scientists

Companies are on the hunt to find talented individuals who are able to turn their masses of data into piles of gold. But are they really that important?

Companies are desperately seeking mysterious creatures — data scientists. Some people claim to have seen them in LinkedIn and Target. Perhaps, these were encounters with data scientists from LinkedIn that shop at Target? Or maybe they were Target data scientists who search on LinkedIn for pregnant teens? Either way, the companies are desperate (except for LinkedIn and Target). Why? Because everyone wants to compete in the new, data-driven economy, where Google and Amazon have already figured out “data alchemy” — turning data into gold.

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