The next step in Facebook's monetisation push

The social network is now making decent money from its 819 million mobile monthly active users but the joy might be short lived. The majority of Facebook's mobile audience is actually not US-based but most of the mobile ad revenues is coming from US marketers.

Forrester Research

Facebook now has 819 million mobile monthly active users. That’s a huge audience. That’s actually 71 per cent of total active users.


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