The hunt for a bold property development

Two things need to happen if residential property developers are to persuade the public that sustainability is on the business agenda. And it starts with understanding sustainability is an asset not an expense.

In my previous article I noted how property developers in Australia increasingly sought to exhibit their ‘green’ credentials and to report on a wide variety of initiatives in annual reports on ‘sustainability’ (Building a greenwashing perception, April 23). Some are persuasive, many others less so. They represent a necessary but not sufficient step in understanding the business imperative of sustainable development.

In my view, two bold things need to happen if residential property developers are to persuade the public that the sustainability agenda is the natural home of business.

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