The death of inertia, and the new paths to advantage

Businesses have found themselves in the midst of an industrial revolution fuelled by automation and big data. They must adapt quickly before technological change leaves them behind.

There is only one path to sustainable advantage in business: investment. In fact that’s all a business is: a vehicle for investing in something that that earns a profit for those providing the money.

But the 21st century has presented a whole new set of challenges for those engaged in the dance called capitalism.

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