The cost of Facebook's IPO hype

Potential investors need to focus on Facebook the stock – not Facebook the cultural phenomenon because the group's present performance is an imperfect guide to its future.

Your 3,000 “friends” will not care if you buy at the wrong price and it does not matter whether you liked the movie. Ahead of this month’s planned initial public offering, investors need to start thinking about Facebook the stock – not Facebook the cultural phenomenon. What sort of company is it, and how to value it rationally?


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