Taking the Sheen off social media

By shamelessly carrying social media content as news, the traditional media are quickly losing their only viable value – and revenue – proposition in the new digital environment.

Having watched the mainstream news media's formative fumbles with, and now slobbering embrace of, social media I'm dismayed by the overwhelmingly unimpressive impact that Web2.0 technologies seem to be having on the quality of news output – mostly TV and radio – broadcast across Australia.


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