Stay classy, marketing

The promotional campaign for Anchorman 2 highlights how high-octane social media strategies can generate marketing momentum. But will this approach translate into box office success?

When the movie Anchorman was released in 2004, it quickly became a cult classic. Ron Burgundy gave Will Ferrell his strongest character role since his departure from Saturday Night Live.

However, one wonders whether the movie would have earned significantly more revenue than its box office gross of $US90 million ($A98.3 million) if it was released in today’s media world.

{{content.question}}

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa
Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles