Sony plays to the PS4's fanbase

While the PlayStation 3 aimed to be an entertainment all-rounder, Sony Computer Entertainment chiefs insist the PlayStation 4 will focus on winning over hardcore gamers. Even so, the tiny PS Vita TV set-top box offers a glimpse into Sony's long-term lounge room strategy.

The Japanese term for gaming console – terebi gemu tanmatsu – literally translates as "television game terminal". It's an outdated notion, says Sony Computer Entertainment president and group CEO Andy House, yet the Japanese entertainment giant is still keen to paint the PlayStation 4 as a games machine above all else.

House was a keynote speaker at the recent Tokyo Game Show, joined on stage by Sony Computer Entertainment senior vice president Masayasu Ito. After the keynote both House and Ito took time to talk with a handful of international journalists at Sony Corporation's head office in Minato, Tokyo.

Due to hit Australian shelves on November 29, the PlayStation 4 arrives seven years after the launch of its predecessor. House anticipates a similar lifespan for the new console but he is determined to break the PlayStation 4's lifecycle into several key stages. A 23-year Sony veteran involved with the launch of almost every PlayStation, House has already mapped out the path of the new console as it attempts to win pride of place in lounge rooms around the globe.

Whereas the PlayStation 3 granted Microsoft's Xbox 360 a 12-month head start, the PlayStation 4 launches head-to-head with the new Xbox One. A significant difference between the two new consoles is that the PlayStation 4's camera remains an optional extra, even though the pre-installed PlayRoom augmented reality game requires the camera to play.

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