Smooth online operators storm the high street

The latest breed of retail disrupters are moving online apparel into the bricks and mortar space – and bringing a leaner, meaner business model with them.

Pure-play online retail is dead: so said the chief executive of French-based online retailer vente-privee, Jacques-Antione Granjon, at the World Retail Congress in Paris earlier this month, and the evidence seems to bear out his words.

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