Samsung, Yahoo!7's IPTV alliance

Yahoo!7's content deal with Samsung could potentially see it leapfrog Nine's Microsoft alliance and leave Network Ten in the cold.

As the realms of television, smart devices and the internet continue to converge, TV networks and the likes of Microsoft and Google have every reason to work together. While Nine Network was the first to forge a relationship with a tech giant - allying with Microsoft in 1997 - it took Kerry Stoke's Seven Media Group (now Seven West Media) until 2006 to tie the knot with Yahoo. However, the latest step in Yahoo!7's growth strategy could potentially see it leapfrog Nine and certainly leave Network Ten in the dust.



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