Retailers' big data balancing act

Bricks and mortar retailers are finally starting to take advantage of big data to monitor customers' preferences. But they need to be smart in how this valuable information is used and stored.

Retailers are finally getting a leg-up on online shopping, embracing big data to give them more intel on customers who shop in their stores. While on the one hand new technology is levelling the playing field, on the other, the solutions are fairly terrifying. 

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