Relationships for a retail renewal

Domestic retailers cannot blame online sales for their demise and, like some smaller players have done, can find growth in a meaningful reconnection with customers.

Australian retailers complain to anyone who cares to listen about the impact of online sales, but their problems have nothing to do with the Internet. Unlike some of their overseas counterparts, they have failed to innovate. They’ve been stuck in their comfort zones and old business models for too long.

Retail might well head back to its roots, to the days when it was about connection and conversation between buyers and sellers at bazaars and markets.


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