Qantas' wild capacity chase

As airline capacity expands at a faster pace than actual demand, Qantas needs to consider alternative profit-maximising strategies with a smaller, more sustainable market share.

Qantas chief executive Alan Joyce is adamant the airliner must maintain a 65 per cent share of the domestic market over the long term. While this strategy has proven profitable in previous years, Virgin Australia’s aggressive expansion plans in light of a fresh capital injection may mean Qantas need to rethink its plans to continue doubling any new capacity Virgin add.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles