Augmented reality is now a reality thanks to Aurasma, a technology from Autonomy, an HP company. Aurasma is a platform that has its own free app, Aurasma Lite, which can be used on the iPhone 4, iPhone 4S, iPad2, the new iPad, or a similarly powerful Android wireless mobile device. By launching the app on a device and pointing it at a tangible object such as a building, movie poster, or newspaper, or an intangible object such as a symbol or digital image, a user is immediately presented with one or more layers of rich media content, such as sound, video, or animation, which relates in some way to the object. Static images are no longer static. The layers of rich media content can be updated as frequently as desired by the enterprises creating them for their customers. Ovum believes there are immediate applications for insurance claim adjustors, underwriters, and marketing staff.
Here’s looking at you, kid