Outdoor advertising weathering the shift to online

Brendon Cook is the CEO of oOh! Media, the outdoor advertising firm. Brendon started the business in 1989 and has been the CEO since then. The outdoor advertiser has not only survived the influx of online advertising but it has flourished because outdoor advertising remains a good way to establish brand advertising. Alan Kohler spoke to Brendon about their successful half year and what they plan for the future. 

Brendon Cook is the CEO of oOh! Media, the outdoor advertising firm. Brendon actually started the business in 1989 so he’s coming up to 30 years in the job, he’s been continuously the CEO since then. He must be the longest serving CEO in the market although I can’t absolutely attest to that but he certainly would be one of them. oOh! Media is going quite well. The outdoor advertising has not only survived the influx of online advertising which is destroying the newspapers and beginning to eat into TV but it has flourished because outdoor advertising remains a good way to establish brand advertising and so they’ve done a good job in preserving that and outdoor advertising is growing as a proportion of media and oOh! Media is holding its market share. They’ve had a terrific half year and we’re talking to Brendon about that half year but also about the past and what they’re doing in the future. 

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