Online data privacy threat

An explosion in the amount of personal data being collected online poses a growing threat to privacy, according to Terry Beed from the University of Sydney business school. Dr Beed said consumer information is being amassed in a way that does not comply with the code governing data collection by market and social researchers. He said data sold on to marketers, often via data brokers, without the knowledge or consent of consumers is in possible breach of privacy codes.

An explosion in the amount of personal data being collected online poses a growing threat to privacy, according to Terry Beed from the University of Sydney business school. Dr Beed said consumer information is being amassed in a way that does not comply with the code governing data collection by market and social researchers. He said data sold on to marketers, often via data brokers, without the knowledge or consent of consumers is in possible breach of privacy codes.

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