O'Brien squeezes loyalties to wet Woolworths' sail

Woolworths' third-quarter sales reveal how Grant O'Brien is using customer loyalty data to generate impressive growth, and the numbers reinforce a sense the retail sector is picking up.

The sense that the retail sector has turned a corner is gathering momentum as its results flow. The gathering pace of Woolworths’ sales growth is more evidence, not just of a better environment, but that the subtle changes Grant O’Brien has made since becoming chief executive are having an increasingly discernible effect.


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

Related Articles