O'Brien squeezes loyalties to wet Woolworths' sail

Woolworths' third-quarter sales reveal how Grant O'Brien is using customer loyalty data to generate impressive growth, and the numbers reinforce a sense the retail sector is picking up.

The sense that the retail sector has turned a corner is gathering momentum as its results flow. The gathering pace of Woolworths’ sales growth is more evidence, not just of a better environment, but that the subtle changes Grant O’Brien has made since becoming chief executive are having an increasingly discernible effect.

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