Nine Entertainment Co's shares make their stock exchange debut at noon AEDT today.
The company, which owns the Nine Network, Ticketek and ninemsn, will list on the Australian Securities Exchange at $2.05 per share.
That price is at the bottom of the range put forward in the company's prospectus, which analysts say will give its shares room to move higher on Friday.
At its listing price, Nine will be valued at $1.93 billion, making it the biggest initial public offering this year.
"The IPO price at $2.05 does give it a bit of room to move on the upside," IG market strategist Evan Lucas said.
"They will probably get away nicely... it should be an okay float," he said.