Ahead of its touted second-half float on the Australian Securities Exchange Nine Entertainment Co will aggressively pursue a higher commercial share, The Australian reports.
Media buyers have told the newspaper, the network is leveraging higher ratings for increased rates ahead of the float, selling itself as a national network following the group's acquisition of Bruce Gordon's Adelaide and Perth stations.
The has drawn fire from rival Seven Network. Seven Group Holdings (SVW) chief executive officer Don Voelte told The Australian, Seven would give up its command over Adelaide and Perth "over our dead bodies".
"Let me just say this: we won't take any erosion in our ratings in Adelaide and Perth lying down," he told the newspaper.
"We're going to fight every bloody per cent. And if they think they're going to roll over us, we have different plans than that."