NAB SPONSORED CONTENT: Recipe for an icon

It was a tough sell, but Cyril Callister, inventor of Australia’s beloved spread, Vegemite, overcame a disappointing beginning to shape the taste of a nation. Read how Vegemite went from being spectacularly unsuccessful to remarkable.

When Vegemite started rolling off the production line in 1923, there was little to suggest it was destined to become an Australian icon.


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