Media's online revenue chasm

A new report from the Boston Consulting Group has found a $24 billion dollar gulf between the value people put on online media, and what they actually pay – a challenge to the business models of publishers everywhere.

There is a $24 billion difference between the value that consumers place on the online media they consume and what they actually pay for it, according to a new research report. Whether consumers, or someone else, can be induced to at least reduce that gap is, of course, the $24 billion question that media executives are obsessed by.


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