Ten is hoping to tap back into the younger as well as family demographics with its decision to broadcast glitzy domestic Twenty20 cricket.

Is winning the rights to broadcast the Big Bash cricket going to propel TV broadcaster Ten Network Holdings’ stock higher? In the immediate wake of Ten’s announcement this morning, the answer seems to be no.

AT 1326 AEST the stock was down 1.5 cents, or 5.2 per cent, to 27.5 cents.  


SMS Code Sent…

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Log in to access this content

Looks you are already a member. Please enter your password to proceed

Hi {{ user.FirstName }}

Verify your mobile number to unlock a FREE trial

Looks like you've already taken a free trial

Please sign up for full access

Updating information

Please wait ...

Related Articles