MARKETS SPECTATOR: Ten’s big bet

Ten is hoping to tap back into the younger as well as family demographics with its decision to broadcast glitzy domestic Twenty20 cricket.

Is winning the rights to broadcast the Big Bash cricket going to propel TV broadcaster Ten Network Holdings’ stock higher? In the immediate wake of Ten’s announcement this morning, the answer seems to be no.

AT 1326 AEST the stock was down 1.5 cents, or 5.2 per cent, to 27.5 cents.  

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