Markets: Short sellers are betting against consumers

The sliding Aussie dollar and poor confidence levels are not helping local retailers. Hedge funds are making big bets Australian retailers will be marked down.

Shoppers be warned: discounting will not go on forever. With our local currency now treating 90 cents as the new normal, domestic retailers won’t have the luxury of being able to slash prices to lure conservative customers.

The prospect of rising prices and an ongoing malaise in consumer confidence paints a gloomy outlook for the retail sector.

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