Markets: JB Hi-Fi's bricks and mortar bet

The retailer's focus on increasing its physical stores is bold given that online sales are where it's likely to see the most growth.

If the internet is the future of retail then JB Hi-Fi has a curious strategy. It is hedging its bets, at least in terms of the internet. The company expects to add 12 new stores that will sell predominately consumer electronics in its 2014 financial year. That will bring its store numbers to 214 in Australia and New Zealand. In addition, it wants to roll out 10 more stores selling white goods so that by June 30, 2014 it may have as many as 18 such stores. JB Hi-Fi sees itself as having as many as 50 white goods stores by June 2016.



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