Mark Zuckerberg's to-do list

A year on from its IPO, Facebook needs to work hard to keep its users engaged and improve the quality and sophistication of its advertising

This month marks Facebook’s first year as a public company and the publication of its 1Q13 results. So it’s a fitting time to assess the social network’s progress since its frenzied IPO, and to identify the key challenges it needs to address.

Facebook has made solid if not spectacular progress over the last 12 months, with mobile proving its biggest success. However, a closer look at the service initiatives and investments undertaken during this period reveals a more uneven picture.


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