Lights, camera, Amazon

Amazon's bold move into online video production may prove to be more risk than reward.

Amazon's TV ambitions are set to see the online retailer offer many script writers, actors and producers an opportunity too good to be true.

The company is now – of all things – moving into producing its own video content. And not just home videos or B-grade TV shows either.

Amazon has reportedly had a studio set up since 2010 and has 15 movie projects already in the works. Reuters reports that Amazon will focus on producing children’s and comedy TV shows as well.

There’s a possibility that Google may soon follow Amazon's footsteps – if it hasn’t secretly already – by creating its own online video content production line.

The venture could prove to be risky for Amazon – with the film entertainment industry often riddled with hit or miss titles and failed investments. Time will tell as to whether Amazon’s video gamble pays off.

Today’s infographic looks at the past of online video - Amazon’s announcement almost seems to footnote the future.

Today’s graphic was sourced from YDraw and was created by TechSmith. 



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