Kony-lessons from a social media sensation

The Kony 2012 phenomenon contains great social media lessons for business, because while there can be an incredible upside to a campaign that goes viral, it can also open the door to intense scrutiny.

If you had any doubts about just how powerful social media can be then you better take a look at the Kony 2012 campaign, which has not only turned a relatively obscure Ugandan guerrilla leader, Joseph Kony, into global public enemy number one, but in a twist of inadvertent viral marketing fortune even managed to steal some of the limelight from Apple’s iPad launch.

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