Is WeChat the new Spotify?

Streaming is struggling to turn Australian music sales around. Could Asian trends offer hope?

The Australian Record Industry Association’s double digit decline in recorded music sales last year shows an industry still in transition. IFPI’s global recorded music sales released this week, showing the global market slowed again last year, tell a similar story. Locally, although digital download sales were flat year-on-year for the first time, the Australian digital market still delivered overall growth on the back of increased revenue from subscription streaming services such as Spotify, Rdio, MOG, Deezer and Google.


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