Irony and confusion in Medibank's float

The sale of Medibank Private will allow the Coalition to cash in on the public's brand confusion and rid itself of a business it has despised since its inception.

Most of the money the Abbott government will receive in selling Medibank Private derives from confusion, and the rest of it from irony.

Essentially, the Coalition government is cashing in on brand confusion by selling a business it has always hated.

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