How Woolworths closed in on Coles' dominance

Woolworths' impressive sales growth is testament to Grant O'Brien's strategies for the supermarket chain's expansion and online presence. The success of its Masters joint venture will be the next big test.

Given the sheer volume of new supermarkets Woolworths has added over the past year, it was no surprise that its headline numbers for sales growth were impressive. On an Easter-adjusted comparable stores basis, however, the growth rate was still solid and matched yesterday’s results from Coles.

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