How to make money with newspapers

In a world where running a paper is supposed to be a licence to lose money, the McPherson family of Shepparton is a rare success story. First rule of business is to never give content away for free.

Pay attention Fairfax Media, lean forward News Corporation. Today we present an Australian newspaper company that is doing well. It owns 12 newspapers, earns $40 million in revenue, has just made a record profit, pays healthy dividends, has more Facebook users than readers – oh, and, you guessed it, it’s a family business.

McPhersons Media Group is based in Shepparton in Victoria and started with the Shepparton News in 1888. It’s now in the hands of the fourth generation of McPhersons and owns 11 other papers around country Victoria.


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