How Sony missed out on the iPod

Sony used to rule the roost back in the days of the Walkman. But an innovation dilemma saw the company lose its dominance in the sector to Apple's iPod and the rest is history.

A decade ago Apple launched the iPod with the slogan “1,000 songs in your pocket”. The claim encapsulated seamless integration of content and delivery. The launch of the iPod mattered not just for what it did, but for what it implied for the future. The age of the personal computer was ending, giving way to an era in which a single handheld device would be the gateway to every service that could be delivered electronically.



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