How did we get Qantas so wrong?

Under every impressive airline is a bad business itching to get out and Qantas, despite its recent profit, is no exception.

It’s been just over two years since I wrote For the love of Qantas, sack Joyce. The story was more a drunken stumble into a minefield than a tiptoe through the daisies. ‘Joyce will go, probably sooner rather than later, at which point we can expect a more rational, less confrontational approach’.

What was that about predictions? Joyce remains in the corner office, happily taking accolades for having turned a $300m half year pre-tax loss into a $921m half year profit just two years later. It’s quite the turnaround.


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