How being a crowd favourite saved SPC Ardmona

Social media played a big part in the resurrection of SPC Ardmona. It’s a lesson family businesses can’t afford to miss – just ask one of South Australia’s favourites, Spring Gully Foods.

What can family businesses learn from SPC Ardmona’s resurrection? According to Spring Gully Foods, a South Australian relish and jarred food-producing family business that, like SPC Ardmona, had a near death experience before it emerged from administration last year it’s all about identifying what your brand means to the public.


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