Greedy paws off your financial honeypot

Many advisers will be horrified as today's financial advice reforms kick in, after Labor withstood John Brogden's final volley in a ferocious industry campaign.

The chief executive of the Financial Services Council, John Brogden, wasted no time first thing on Thursday morning zipping off a letter to the new prime minister, Kevin Rudd, pleading for a last-minute extension to the financial advice revolution that was due to kick off today.

Perhaps John forgot that the Future of Financial Advice reforms were begun in April 2010 by the then minister for financial services, Chris Bowen and his then boss, Kevin Rudd.

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